Corporate and B2B web system
A corporate website that brings services, brands and product discovery into one clear group structure.
A 2025 strategy, design and development project for a cosmetics group serving brand owners, distribution partners and product buyers.
Commercial need
Explain several business models without making the group appear fragmented.
Brand owners, distribution partners and product buyers arrive with different questions. Corporate information, services, brands and products needed distinct routes while remaining part of one coherent group story.
- Project year
- 2025
- Project type
- Corporate and B2B website
- Scope
- Strategy, design and development
Constraints
The system had to work within real commercial conditions.
- Multiple buyer groups
- Private-label and white-label services
- Brand and product content
- Corporate trust requirements
System approach
Build the information architecture around the questions different visitors need answered.
Corporate narrative, service architecture, brand presentation and product discovery were planned as clear routes that support different commercial interests without separating the group identity.
This project was delivered within the QCT Studio network. Only observable digital scope and live outputs are described here.
Work delivered
Core parts of the digital scope
Web strategy
The business model and audiences were reviewed to define the role and content priority of each page group.
Information architecture
Private label, white label, production and distribution services were separated into understandable routes.
Interface design
Corporate credibility, brand presentation and product discovery were organised into one consistent visual system.
Web development
Responsive corporate, service, brand, product and policy pages were implemented and published.
Mobile proof
Real screens from the published mobile experience.
These captures show how the live system behaves on a phone without using speculative device mock-ups.
Verified outputs
Published elements that can be inspected directly
- Live corporate website
- Service and content architecture
- Brand and product presentation routes
- Responsive page system
Observable outcome
A live B2B website that makes a complex group offer easier to inspect.
The published website presents corporate information, services, brands and selected products through separate content paths while keeping the group offer within one digital structure.
Your project
Review the current system before deciding what to build next.
A commercial digital audit identifies the buyer journey, market and operational constraints that should shape the scope.
Start with an audit